This recent iNews article tells the compelling story of the digital transformation journey for the New York Times.
x CEO reports on their 300% growth, and this interview xx.
xx Arthur Schulz xx,
their xx Digital Transformation Playbook.
xx defined as a ‘Subscriber First‘ strategy.
and this Niemans Lab article xx
New Product Innovation
This transformation journey is effectively communicated through a lens of product innovation, as told by Alex Maccallum, XX.
Speaking at a Products That Count workshop in 2018 Alex describes how as recently as five years previously the NYT was predominately a print media business, supported by associated adverising. Now the model is one of mainly digital subscriptions, with over 2.8m subscribers.
Beginning with their cooking product, a first for them in terms of bringing together an innovation team of product management, technical developers and editorial staff.
Alex describes how she built a product team intended to develop innovations in the ‘Adjacent’ sector of the HBR Innovation Ambition Matrix.
It was not an R&D group, such a team already existed, to xx the longer term transformational changes. Her team focused on incremental products for incremental audiences, such as the cooking and crossword products, each operating as a standalone P&L business unit.
Harnessing the Cloud
Matt Digan, their xx, presents their case study on how they harnessed the Cloud for this transformation journey.
including digitizing their archives with Google Cloud.